Skip to content

(no title)

Sara Lingafelter
Sara Lingafelter
1 min read

…2. People do business with people, not companies

One of the notions behind becoming a social business is that your employees should be front and center in your digital activities. “Since IBM no longer sells consumer products, the brand experience for IBM is an experience with an IBMer,” an experience that is increasingly happening online, McCarty said. To support this idea, IBM recently started adding IBM “experts” to various web pages—an action that in A/B testing dramatically improved page performance and revealed increased confidence and trust in IBM in focus groups….

Social media

Sara Lingafelter

Sara (Grace) Lingafelter takes steps forward and backward toward a right-sized life on a daily basis.