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Hi. I'm Sara Lobkovich.

Photo by Sung Park Photography

I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.

I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.  

This site,, is the new home of my personal writing. From early 2021 forward, it's a replacement for my Fewer Better newsletter (previously hosted on Substack, in the process of moving here) and holds an archive of my history of blogs going all the way back to my climbing blog days (2008-ish). There's a lot of random here if you scroll back – old tumblr posts from two egg breakfast dot com, most of my old trip reports and content from rock climber girl dot com – I've let go of those old domains so any content residing in those spaces is no longer under my control (although a lot of it is my writing, so I'm winding my way through takedown orders now).