And a bonus Sunday content experiment
This morning I wrote a Twitter thread about a recent article by Professor Scott Galloway titled "The Imminent Collapse of Digital Advertising." My thread on the topic is achieving some virality, so now I'm in experimentation and momentum-building mode.
A favor, if you're so inclined:
(1) Choose your favorite platform / content type from the below options, and
(2) if what I've written speaks to you or sparks a reaction, will you please give that post a share?
I'm curious to see what a story, delivered to humans, can achieve in terms of human behavior in this little experiment.
And you all are my (beloved) guinea pigs.
🧵: The # of brands taking my calls this year RE @cw_moto sponsorship & content collab vs. last year is significant.— Sara Lobkovich, J.D. (@saralobkovich) October 17, 2021
They are looking for new places to test shifting dollars away from digital ad spends because:
Here is a LinkedIn Article: https://bit.ly/3C53TL7
Thank you for playing along, if you're so inclined (today or during your work week – no need to get online today for this – if you're unplugged, stay unplugged).
Have a wonderful, restful and restorative Sunday, all.
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