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…2. People do business with people, not companies One of the notions behind becoming a social business is that your employees should be front and center in your digital activities. “Since IBM no longer sells consumer products, the brand experience for IBM is an experience with an IBMer,

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How Converse Became the Biggest Little Sneaker Brand on Facebook

How Converse Became the Biggest Little Sneaker Brand on Facebook Our philosophy in social media has been to bring our voice to the medium, which includes acting like a good party guest — we bring something to the table, and we listen more than we talk. It also means not bringing