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Sara Lobkovich

Hi, I'm Sara Lobkovich.

I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.

I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.


This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.

Please subscribe for a weekly email newsletter issue designed to

  • balance creation and consumption
  • to top off your own "maybe I could..." tank, and
  • help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.

Featured Posts

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The latest on our moto life: CW Moto Racing

Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season

The latest on our moto life: CW Moto Racing
Members Public

Announcing: Red Currant Collective

Update: Red Currant Collective is launched! Here are a few links around the business launch:Here's our "doors are open" announcementAlso, some social media updates. If we've worked together and you're willing to share, it's super helpful Thank you so much to friends and colleagues who've done this – it means

Announcing: Red Currant Collective
Members Public

Welcome to the updated SaraLobkovich.com

I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective in April of 2021 I needed to simplify and clean up

Welcome to the updated SaraLobkovich.com

Recent Posts

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I Have A Favor To Ask (If You're A Reader)

Dear Friends, I’m not the Black Friday type, but I do have an opportunity I wanted to share with you this evening before we all (I hope!) unplug for the holiday weekend with our friends and families. I'm writing two (eep!) upcoming books and need some help from readers

I Have A Favor To Ask (If You're A Reader)
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This November is for creation.

We are setting aside time this November for gratitude, creation, and rest.

This November is for creation.
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And a bonus Sunday content experiment

This morning I wrote a Twitter thread about a recent article by Professor Scott Galloway titled "The Imminent Collapse of Digital Advertising." My thread on the topic is achieving some virality, so now I'm in experimentation and momentum-building mode. A favor, if you're so inclined: (1) Choose your favorite platform

And a bonus Sunday content experiment