
Hi, I'm Sara Lobkovich.
I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.
I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.
This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.
Please subscribe for a weekly email newsletter issue designed to
- balance creation and consumption
- to top off your own "maybe I could..." tank, and
- help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.
The latest on our moto life: CW Moto Racing
Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season
Announcing: Red Currant Collective
Update: Red Currant Collective is launched! Here are a few links around the business launch:Here's our "doors are open" announcementAlso, some social media updates. If we've worked together and you're willing to share, it's super helpful Thank you so much to friends and colleagues who've done this – it means
Welcome to the updated SaraLobkovich.com
I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective in April of 2021 I needed to simplify and clean up

Doing both
I'm sitting in a Holiday Inn Express in Willcox, Arizona right now. I've got a few days here after our pre-season testing time out at INDE Motorsports Ranch, one of my favorite places on the face of the planet. It was less expensive and disruptive for me to stay in

This week, at work, in the world
This is a cross-post from my Red Currant Collective email list, so please disregard if you receive a duplicate. If you are a leader who doesn't know what to say today, I'm going to share the message I started our week with here among my team. I'm learning in public
Happy new(ish) year
Today will be the quickest possible version of an update on what's happened since I last wrote here, and I'm going to leave a bunch out. And if I manage to stick to my current routine, you'll hear from me a little more frequently this year...

Sara Lobkovich Newsletter
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