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Sara Lobkovich

Hi, I'm Sara Lobkovich.

I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.

I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.


This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.

Please subscribe for a weekly email newsletter issue designed to

  • balance creation and consumption
  • to top off your own "maybe I could..." tank, and
  • help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.

Featured Posts

Members Public

The latest on our moto life: CW Moto Racing

Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season

The latest on our moto life: CW Moto Racing
Members Public

Announcing: Red Currant Collective

In April 2021, I'm formally launching my consulting practice: Red Currant Collective. For friends and family still scratching their head trying to figure out what I do, the simple answer is — yup, I’m still “a strategist.” But that answer doesn’t mean much to most people, so the slightly

Announcing: Red Currant Collective
Members Public

Welcome to the updated SaraLobkovich.com

I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective in April of 2021 I needed to simplify and clean up

Welcome to the updated SaraLobkovich.com

Recent Posts

Members Public

You believe the words you speak to yourself

Last week I spent a couple of hours with Sung Park, who I met during my creative agency days. I am humbled by the people in my life who are skilled with a camera, and when I decided it was time for an updated headshot for my upcoming business launch

You believe the words you speak to yourself
Members Public

Let's drop some keys

These days, I'm launching a business while supporting my husband's and doing it all while also, I finally admitted last week, still recovering from a fairly serious burnout. If you came with me from Fewer Better, you know that burnout has been a theme for awhile: I guess I thought

Let's drop some keys
Members Public

Confidence: it's complicated

... but first, an update on why we're here. Hi, I'm Sara Lobkovich. You're receiving this email because you either Were a subscriber of the Fewer Better newsletter on Substack, orSigned up for the From Think to Do newsletter via my podcast promo, orHad joined one of my previous writing business

Confidence: it's complicated