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Sara Lobkovich

Hi, I'm Sara Lobkovich.

I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.

I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.


This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.

Please subscribe for a weekly email newsletter issue designed to

  • balance creation and consumption
  • to top off your own "maybe I could..." tank, and
  • help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.

Featured Posts

Members Public

The latest on our moto life: CW Moto Racing

Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season

The latest on our moto life: CW Moto Racing
Members Public

Announcing: Red Currant Collective

Update: Red Currant Collective is launched! Here are a few links around the business launch:Here's our "doors are open" announcementAlso, some social media updates. If we've worked together and you're willing to share, it's super helpful Thank you so much to friends and colleagues who've done this – it means

Announcing: Red Currant Collective
Members Public

Welcome to the updated SaraLobkovich.com

I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective in April of 2021 I needed to simplify and clean up

Welcome to the updated SaraLobkovich.com

Recent Posts

Members Public

Fierce self-compassion

The level of complexity in my world these days is high, and I'm moving through another round of overwhelm. This cycle is harder than the last few in some ways and easier in others. Easier in that my world is so much more local these days – I'm not managing a

Fierce self-compassion
Members Public

Sitting strangely still

This morning the alarm clock went off and I turned it off and went back to sleep. Then Chris's went off, and I asked him to please let me sleep. Even after eight plus hours I am still quite tired – my sleep app has me in the amber today, with

Sitting strangely still
Members Public

The learning and forgetting curve

I'm thinking a lot about this right now. Source: What you need to know… about The Curve of Forgetting | by How Do I? | MediumPartly because I'm doing a lot of teaching. And partly because I'm on the 1st repetition of some things (and the 42nd of others) and while I

The learning and forgetting curve