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Sara Lobkovich

Hi, I'm Sara Lobkovich.

I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.

I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.


This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.

Please subscribe for a weekly email newsletter issue designed to

  • balance creation and consumption
  • to top off your own "maybe I could..." tank, and
  • help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.

Featured Posts

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December No-BS OKRs focus: OKRs for change

Did you receive this email via two different lists? If so, please let me know – I'm trying to de-dup my work and personal mailing lists, so I don't accidentally email anyone twice! -------------------------------------------------------------------------------- Hi, friends, and happy holiday week – I hope this week finds you taking some time for restoration

December No-BS OKRs focus: OKRs for change
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In case you missed it

Catching up on a few new developments in my (mostly professional) life, with a few new places to listen in on the journey.

In case you missed it
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The latest on our moto life: CW Moto Racing

Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season

The latest on our moto life: CW Moto Racing
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Announcing: Red Currant Collective

Update: Red Currant Collective is launched! Here are a few links around the business launch: 1. Here's our "doors are open" announcement [https://mailchi.mp/redcurrantco/red-currant-collective-bringing-systemic-change-to-work] 2. Also, some social media updates. If we've worked together and you're willing to share, it's super helpful Thank you so much to

Announcing: Red Currant Collective
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Welcome to the updated SaraLobkovich.com

I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective [http://redcurrantco.com] in April of 2021 I needed to simplify

Welcome to the updated SaraLobkovich.com

Recent Posts

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A holiday wish for rest, recovery, and renewal

Happy almost holidays. Later today, I'll close myoffice for a week of rest, recovery, and recharging before beginning 2023. Before I go, though, I wanted to share a parting thought with you as we all shift into a new year where the only thing that's certain is more change. This

A holiday wish for rest, recovery, and renewal
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Friday Thinkers, thanks to science

Happy Friday! Well team, we made it through another week. I'm a strange mix of busy with year-end details and finding myself with chunks of time to focus, which has been amazing. I'm taking advantage of time to make our training materials more usable, making progress on the book in

Friday Thinkers, thanks to science
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Interesting inputs: recent reading round-up

Happy Friday! I've been in a deep working, curiously reading, and dot-connecting mode (which is one of my favorite places to be) while working on my practical guide to OKR book that went out to its first beta readers this week. So many interesting and thought-provoking resources have come across

Interesting inputs: recent reading round-up