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Sara Lobkovich

Hi, I'm Sara Lobkovich.

I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.

I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.


This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.

Please subscribe for a weekly email newsletter issue designed to

  • balance creation and consumption
  • to top off your own "maybe I could..." tank, and
  • help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.

Featured Posts

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December No-BS OKRs focus: OKRs for change

Did you receive this email via two different lists? If so, please let me know – I'm trying to de-dup my work and personal mailing lists, so I don't accidentally email anyone twice! Hi, friends, and happy holiday week – I hope this week finds you taking some time for restoration and

December No-BS OKRs focus: OKRs for change
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In case you missed it

Catching up on a few new developments in my (mostly professional) life, with a few new places to listen in on the journey.

In case you missed it
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The latest on our moto life: CW Moto Racing

Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season

The latest on our moto life: CW Moto Racing
Members Public

Announcing: Red Currant Collective

Update: Red Currant Collective is launched! Here are a few links around the business launch:Here's our "doors are open" announcementAlso, some social media updates. If we've worked together and you're willing to share, it's super helpful Thank you so much to friends and colleagues who've done this – it means

Announcing: Red Currant Collective
Members Public

Welcome to the updated SaraLobkovich.com

I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective in April of 2021 I needed to simplify and clean up

Welcome to the updated SaraLobkovich.com

Recent Posts

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Interesting inputs: recent reading round-up

Happy Friday! I've been in a deep working, curiously reading, and dot-connecting mode (which is one of my favorite places to be) while working on my practical guide to OKR book that went out to its first beta readers this week. So many interesting and thought-provoking resources have come across

Interesting inputs: recent reading round-up
Members Public

December No-BS OKRs focus: OKRs for change

Did you receive this email via two different lists? If so, please let me know – I'm trying to de-dup my work and personal mailing lists, so I don't accidentally email anyone twice! Hi, friends, and happy holiday week – I hope this week finds you taking some time for restoration and

December No-BS OKRs focus: OKRs for change
Members Public

No BS OKRs (and a question for job-seekers)

A quick note for this Friday morning: Registration closes on Monday, and class starts on Tuesday for our November cohort of No BS OKRs. Would you like to join me for this short, sweet, results-focused session to set fresh objectives, and meaningful measures of success and progress to start your