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Sara Lobkovich

Hi, I'm Sara Lobkovich.

I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.

I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.


This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.

Please subscribe for a weekly email newsletter issue designed to

  • balance creation and consumption
  • to top off your own "maybe I could..." tank, and
  • help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.

Featured Posts

Members Public

The latest on our moto life: CW Moto Racing

Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season

The latest on our moto life: CW Moto Racing
Members Public

Announcing: Red Currant Collective

Update: Red Currant Collective is launched! Here are a few links around the business launch:Here's our "doors are open" announcementAlso, some social media updates. If we've worked together and you're willing to share, it's super helpful Thank you so much to friends and colleagues who've done this – it means

Announcing: Red Currant Collective
Members Public

Welcome to the updated SaraLobkovich.com

I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective in April of 2021 I needed to simplify and clean up

Welcome to the updated SaraLobkovich.com

Recent Posts

Members Public

Self-awareness of executive functioning is a superpower

When I say the words "executive functioning," most people think of meeting agendas and Monthly Business Review PowerPoint presentations. But executive functions are a bundle of cognitive abilities that control the skills required for goal-directed behavior.

Self-awareness of executive functioning is a superpower
Members Public

Perfection is the enemy of progress

We're on the road, presently in Miles City, Montana (at the time of chicken scratching the notes for this post we were. Now as I edit we're 48 miles outside of Fargo, North Dakota). This trip we're bound for Minnesota. My perfectionism tendencies have kept me from writing lately. That

Perfection is the enemy of progress
Members Public

Fierce self-compassion

The level of complexity in my world these days is high, and I'm moving through another round of overwhelm. This cycle is harder than the last few in some ways and easier in others. Easier in that my world is so much more local these days – I'm not managing a

Fierce self-compassion