Hi, I'm Sara Lobkovich.
I'm the founder and principal consultant at Red Currant Collective, a strategy and change consultancy that serves thinky-doers and status quo challengers.
I'm also co-owner and lead marketing for CW Moto Racing and Counter Weight Motorsport. I'm the creator and voice of The Moto Curious, a podcast that aims to increase access and inclusion in the motorsports community one Q&A at a time.
This site, saralobkovich.com, is the new home of my personal writing. It replaces my Substack newsletter, Fewer Better, and will continue to explore themes of focus and flow, truth and belonging, lifelong learning and well-being, and working toward work / life alignment. With a side of serendipity.
Please subscribe for a weekly email newsletter issue designed to
- balance creation and consumption
- to top off your own "maybe I could..." tank, and
- help dial the whisper in your head saying: "maybe there isn't anything wrong with me" up to a roar.
Chris launched CW Moto Racing / Counter Weight Motorsport in early 2020 with a stack of business cards and a plywood work bench he hand-built from scrap materials in the garage. A year in, he's busy with race bike builds and track prep, and with preparation for the 2021 MotoAmerica season
Update: Red Currant Collective is launched! Here are a few links around the business launch:Here's our "doors are open" announcementAlso, some social media updates. If we've worked together and you're willing to share, it's super helpful Thank you so much to friends and colleagues who've done this – it means
I've been ping-ponging around the internet since high school, and have accumulated and lost so many domain names and blogs and other online properties it makes my head spin. As I near a formal launch of Red Currant Collective in April of 2021 I needed to simplify and clean up
This morning I wrote a Twitter thread about a recent article by Professor Scott Galloway titled "The Imminent Collapse of Digital Advertising." My thread on the topic is achieving some virality, so now I'm in experimentation and momentum-building mode. A favor, if you're so inclined: (1) Choose your favorite platform
And there is no "off-season."It’s been a doozie of a couple of months wrapping up our season on the road with CW Moto and MotoAmerica, with my own consultancy taking off. We're home now, and adjusting to the "off-season" which is honestly quite a strange adjustment. We haven't
When I say the words "executive functioning," most people think of meeting agendas and Monthly Business Review PowerPoint presentations. But executive functions are a bundle of cognitive abilities that control the skills required for goal-directed behavior.
Sara Lobkovich Newsletter
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